With the start of the 2011 British Superbike series just weeks away, TWO big announcements from one of the most recognizable and popular teams in the paddock. Crescent Racing, headed by enigmatic team manager Jack Valentine, has confirmed the…
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With the start of the 2011 British Superbike series just weeks away, TWO big announcements from one of the most recognizable and popular teams in the paddock.
Crescent Racing, headed by enigmatic team manager Jack Valentine, has confirmed the electronics giants Samsung as 2011 title sponsors, while also announcing reigning British Superstock Champion Jon Kirkham as teammate to John Hopkins in the team’s two-rider assault on the 2011 championship.
The new-look Samsung Crescent Racing Team will make its debut at the Cartagena circuit in Spain on March 3, with new signing Jon Kirkham and ex-MotoGP star John Hopkins getting their first taste of the GSX-R1000 machines that they will contest the 2011 BSB championship on.
Jack Valentine commented, “Naturally we are thoroughly delighted to welcome both Samsung and Jon on-board for the 2011 season. In such a tough climate it is extremely pleasing to work with a new partner from outside of the bike industry and with Jon we have a second rider with real pedigree. While it’s been a tough winter period, I genuinely believe we’ve never been in such a strong position at the start of a season and can’t wait to get both riders out on track for testing.”
With the support of Samsung, the team also aims to build on its already well-established brand by competing at the Silverstone World SBK round later in the year, where both riders will race alongside the regular World Championship contenders.
Crescent’s commercial director, Martyn James added, ” A partnership with a global brand like Samsung raises both our own and the championship’s profile, which will undoubtedly open the door to a wider audience. We look forward to using Samsung’s creative technology to assist us both on and off the track this season.”
Responsible for bringing Samsung, Crescent Racing and Jon Kirkham together – and also an instrumental part in the team’s marketing and media focus in 2011 – is Rockabox Media.
James Booth from Rockabox explained, “Motorcycling is an inspirational leisure pastime enjoyed by millions; in the form of British Superbikes it turns into the most exciting spectator sport in the world. With our proven approach to the media, we will bring this to life for thousands of fans with unique behind the scenes footage throughout the season”.
The opening round of the 2011 British Superbike Championship will take place at Brands Hatch on 22nd – 25th April. For more information on the series and to book ticket, visit the official British Superbike website.
Video highlights from the enthralling 2010 season can be seen here: BSB – behind the scenes in 2010.
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